Ümit GümüştenHow To Craft Your Export Marketing StrategyYou have done your research and identified target markets you can compete in and you are at the export marketing phase. Now you have big…6 min read·Mar 13, 2022----
Ümit Gümüşten5 Effective Market Entry Strategies Alternative To Direct ExportingMost exporters have more than one target market for their products as people’s buying and consuming behaviors are identical. A Mexican…·5 min read·Feb 26, 2022----
Ümit GümüştenExport Documents Used In International TradeExport documents, besides finding international buyers and closing the deal, constitute the most important part in international trade…·5 min read·Feb 19, 2022----
Ümit GümüştenAre You Fit For Export? Self Assessment Questions To Ask Before You Start ExportingDeciding to start exporting can be daunting for small businesses that have no knowledge of international trade. This is quite…·7 min read·Feb 12, 2022----
Ümit Gümüşten7 Reason To Start Exporting In The New YearIf you are still a brick and mortar SME that has a domestic customer base, maybe this year is the time to start exporting.2 min read·Jan 16, 2022----
Ümit GümüştenHow To Deal With The Discount RequestsYou may say that one of the best ways keeping the customer from going to a competitor is answering to the discount requests. This is quite…·3 min read·Jan 6, 2022----
Ümit GümüştenMarketing Isn’t AdvertisingSometimes I hear people saying “I hate marketers. All they do is try to sell their products to me. They are everywhere: in my inbox, social…·4 min read·Dec 22, 2021----
Ümit GümüştenExport Risks In International TradeIn addition to the big advantages it provides, exporting brings a number of risks along. Small and medium-sized enterprises that haste to…7 min read·Nov 29, 2021----
Ümit GümüştenGlobal Value Chain | What is GVC?Global Value Chain is the organizational structure created by spreading the production processes to various countries in order to provide…5 min read·Nov 28, 2021----
Ümit GümüştenWorking With An Intermediary For Your Export StrategyEntering new markets can be challenging for small or medium sized businesses regardless of the country they are located in for a number of…3 min read·Nov 26, 2021----